This Month's Issue
Historia de Jenevieve Lettsome
A principios de este año, la Oficina de Comunicación Estratégica y Relaciones Públicas de la Unión de Columbia se asoció con AdventSource para publicar el Manual de Comunicación.
Más de 20 expertos en comunicación de toda la unión contribuyeron con artículos sobre la ley de derechos de autor, redes sociales, relaciones con los medios, producción de videos, mercadotecnia, fotografía, marcas, redacción de noticias, diseño de sitios web y más.
Editorial by Rob Vandeman
For centuries, throngs of people sung Psalm 133 on the road as they made the ascent to Jerusalem for festival worship. Our imaginations readily reconstruct those scenes. How great to have everyone sharing a common purpose, trav-eling a common path, moving toward a common goal—that path, purpose and goal being God. How much better than making the long trip alone.
As we come to declare our love for God, we must face the reality that, while we are a family of faith, we are not necessarily one big happy family. We do not immediately stop being sinners the moment we first believe in Christ. Most all of us need some degree of remedial help in gracious family living. But if God is our Father, then this is our family.
Endless Possibilities
Story by Jenevieve Lettsome
Earlier this year, the Columbia Union’s Office of Strategic Communication and Public Relations partnered with AdventSource to publish the Communication Handbook with articles on copyright law, social media, media relations, video production, marketing, photography, branding, news writing, website design and more.
Project coordinator and editor, Celeste Ryan Blyden, vice president for Strategic Communication and Public Relations, notes, “Our goal was to provide tools and
ideas to facilitate and enhance efforts to tell our Church’s stories and share our message internally and externally.”